Jax outdoor GearNorthern Colorado’s premier outdoor gear source for more than 50 years, has something for everyone. Camping? Fishing? Hiking? Hunting? Jax has got you covered with the best gear, including GPS systems, cameras and hard goods, plus a super selection of men’s, women’s and children’s clothing and shoes. The first Jax store was built in 1953 from wooden ammunition crates and steel on the edge of a family pickle farm. As the product mix and the stores have grown, the Jax staff have been well-educated to ensure every customer receives the best equipment for his or her needs. They have a store in Fort Collins, one in Loveland, which opened in September 2008 and coming soon: a new store in Lafayette, Colorado! They're a great partner for Toad and you can check them out online at www.jaxmercantile.com.