Archive for March, 2011

Mountainfilm Is Awesome

sohlson posted this Thursday, March 31st, 2011

Telluride, Colorado is endowed with some of the most shimmery high-altitude beauty on the planet.  Its world-renowned festivals draw climbers, skiers, intelligentsia, gourmands, music lovers and movie buffs from every corner.

Our favorite Telluride festival is Mountainfilm.  We love the way it’s managed to maintain a real-deal, grassroots, mountain town vibe while delivering like crazy on inspiring films and speakers.

This year’s Mountainfilm theme is Awareness Into Activism. We’ve received an update on the activists, artists and adventurers converging this Memorial Day weekend for the festival.  Here are some HT picks:

Andy Bichlbaum is a leading member of The Yes Men. He’s also a filmmaker and a performance artist who focuses on exposing corporate injustices by pretending to be working within the system. He co-directed the film The Yes Men Fix the World (Mountainfilm 2009), which brilliantly blurs the line between what is real and what is right.

Aaron Huey is a photojournalist – and a frequent guest at Mountainfilm – who freelances regularly for National Geographic, Harper’s, The New Yorker, Smithsonian Magazine, the New York Times and dozens of other publications. For more than five years, Aaron has been visiting the Pine Ridge Indian Reservation and bearing witness through photography to its shocking poverty. This work was presented in a TEDx talk at University of Denver in September 2010.

Greg Mortenson returns to the festival this year as a judge. This adventurer-turned-activist is now world-famous because of his work building schools for girls in the Himalayas, chronicled in the remarkable best-seller Three Cups of Tea.  But when he first came to Mountainfilm to see climbing films in 1980 (our second year), he was a self-described dirt bag who slept in his car.

To learn more about Mountainfilm, check out the short video above.


Fresh-off-the-road Toad

sohlson posted this Tuesday, March 29th, 2011

Our dealer services queen KB just returned from New Zealand. Though she landed the day before a6.3 magnitude earthquake hit Christchurch, she and her husband were fortunate enough to still be able to take in some breathtaking beauty, photograph loads of sheep and enjoy some pretty amazing food and drink.  Plus, they had a blast sharing this very small VW camper van with two other friends.  Welcome back, KB.  We’re happy you’re home.

Fruit Lady

sohlson posted this Thursday, March 24th, 2011

3:00 p.m. is a great time of day at the Horny Toad office. It’s when Randy
makes her way from desk to kitchen where she slices up an apple and some
cheese. She then arranges the food artfully on a cutting board and glides
through the office like our own fairy godmother of snacks, offering all of
us a nutritious, delicious way to beat the late-afternoon slump.   It’s good
to be a Toad.

Layer It Up

sohlson posted this Tuesday, March 22nd, 2011

After months of icy windshields and frozen nose hairs, a warm day in March seems about as likely as spotting a unicorn at the corner grocery store.  But then it appears, nearly as mystifying as the mythical creature itself.

How it usually goes:  For 3 – 5 months, a rotating set of carefully curated winter uniforms that are light enough to withstand the hyper-thermostat action of the office become a second skin – and make it necessary to offset the light fabrics by wearing a sleeping bag-like parka everywhere else.

Then without warning: for one whole day birds sing, crocuses peek their heads from the frozen ground and it’s too warm for a jacket.  Which is usually the same day the office thermostat mysteriously goes from 80 to 54 degrees, where it will stay until October. And even though there might be snow the very next day, a deep sense of wardrobe awkwardness washes over until Summer.

There’s only one solution: layer it up.

Since we work at a clothing company, we’ve pretty much mastered the layer.  Some people get company cars, we get access to enough sweaters, vests, jackets and baselayers to satiate the most avid layerer.

The catch? Spending an entire day in the same t-shirt/overshirt/sweater combination as the person sitting next to you is slightly embarrassing (but easily averted by mixing it up with favorites from other clothing lines).  The unintended result is that we’re usually dressed for an 8 hour span that includes wind, rain, snow and blazing sun which, let’s face it, is child’s play compared to the HVAC system of an average office.

Project Runway, Toad Style

sohlson posted this Wednesday, March 16th, 2011

Yesterday Steph, our brilliant marketing Toad, spent the day volunteering at a first grade classroom in Portland, Oregon.  She explained to the kids what marketing means (necessary because they’re still too young to watch Mad Men) and told them about the products we make at Horny Toad and our sister company, Nau.

They talked about the different kinds of fabrics we use and then Steph asked her charges  to design their very own shirts.  Rumor has it that the creative process was aided by some Bob Marley on the Pandora radio.

Looks like we’ve got a few frontrunners for future design interns, no?

The Road Is Life

sohlson posted this Tuesday, March 8th, 2011

“Our battered suitcases were piled on the sidewalk again; we had longer ways to go. But no matter, the road is life.” – Jack Kerouac

Spring break road trips are different than summer ones.  They’re burlier for one thing.  Go north and the possibility of getting thwarted by a blizzard rises, head south and you could easily find yourself duking it out for a moldy motel room with tequila swilling co-eds.

How to get around it?  Plan like a road trip ninja.  With a little ingenuity and flexibility, spring road trips open the door to off-season adventure.  Here are some of the places we Toads aspire to reach this Spring:

Vancouver, BC

Big Sur

Montana

Red River Gorge

Savannah

Austin

Cape Cod

Taos

And when you’re packing, we suggest you follow this advice: Lay out your clothes and your money. Take half the clothes and twice the money.

Marching Orders

sohlson posted this Wednesday, March 2nd, 2011

“Our life is March weather, savage and serene in one hour.” 
 -Ralph Waldo Emerson

This is the first of a few blog posts we’re devoting to the liminal nature of March.  Not quite Spring yet, and definitely at the tail end of Winter,  this month offers as much possibility for an impromptu barbecue as it does for a cross-country ski date beneath the full moon.

Thanks to March’s infamously cold winds, hankering for a week in Hawaii is pretty common.  Hopping on a plane might not be an option, but it’s hard to argue with the conventional wisdom that says spending time outdoors is the best remedy for seasonal ennui.

March trails are a mixed bag, too.  While some of us are slogging through the mud, others of us are still on our skis … and some of us are even catching the first wafts of Spring blooms.

We say bundle up, pack a flask of your favorite warming beverage (if that’s what’s gonna get you through), and go get some windburn on those cheeks.

It’s also the right time of year to sign up for some volunteer maintenance work on your favorite trailhead.

Tell us, where do you find fun this time of year?